Recently, the National Health Commission announced that the beta niacinamide mononucleotide (a derivative of vitamin B, niacinamide) has been included in food ingredients, which caused a stir in health circles.

In the early years, nicotinamide, as an important synthesis element of coenzyme in the human body, was known to the public in the name of longevity enzyme. This public inclusion of food grade raw materials is a new round of progress after the national regulatory authorities on the market chaos of "longevity enzyme".

In this regard, the industry has said: this will usher in a new turning point for the industry.

First, domestic "longevity enzyme" prominent encircle

An animal study by Professor Sinclair of Harvard Medical School, published in the journal Cell, showed that niacinamide (the core molecule of Wakelife) was given to 18-month-old mice for about a week, theoretically extending their healthy life cycle by more than 30%. The results are expected to slow down the body's physiological decline.

Under the plastic body of scientific research, the United States, Japan and other scientists along this direction have made efforts to develop the corresponding products, but because of the technical barriers to extraction, the price remains high. According to the records of the global large reagent website sigma, the price of one gram of nicotinamide is as high as 21,324 yuan, and the monthly demand is a sky-high price, so that it only flows to wealthy businessmen, executives and other high net worth groups.

At the same time, our country started relatively late, industry environment is mixed. As the "leading" of the industry, Geneharbor, an upstream biotechnology enterprise that returns to China, is now setting up Leifosbourne factory in Ningbo, Zhejiang Province, expanding its production capacity to 100 tons, and reducing its cost by 99% to 1,000 yuan.

The combination of brand effect and leading effect causes small workshops in the industry to fake and imitate. Bad business in order to attract attention, exaggeration, to create a gimmick full of "longevity enzyme" and other names, its core component nicotinamide, also once became the eyes of the public "scam" synonymous.

Wang Jun, head of Ruohui, a bellwether of the domestic industry, told Newsweek, "In the past 20 years, we have encountered many problems such as counterfeiting and shoddy products. We look forward to the gradual improvement of domestic regulation." It is understood that Wang Jun's "Re return" health products for the domestic production of nicotinamide industry line, since the end of 2018 through the domestic e-commerce channel Jingdong, a total of hundreds of thousands of domestic health care people.

Second, through the record, "longevity enzyme" toward compliance

In December 2021, the State Regulatory Bureau hit out, will walk in the gray area of the small workshop, domestic "longevity enzyme" limelight was silent, to longevity track claimed the stock plate a large area of the trough, a domestic singing decline.

The first challenge facing consumers is to certify the safety of consumption.

Last March, Geneharbor as the representative of the three manufacturers, have been listed in the national regulatory Bureau of cosmetics record; In January this year, it was once again included in the food additive industry, which also means that the safety of niacin has been certified. Industry interpretation, this move will be expected to stimulate a larger market.

According to Jingdong data, the cumulative shipment of health products such as "Ruohui" has reached more than 600,000 bottles, and the fans are concentrated in the middle-aged and elderly groups between 35 and 60 years old, among which male group accounts for more than 65%. "At this age, nothing is more important than buying health," a 40-year-old man surnamed CAI said in an interview as he hoarded more than a dozen bottles during the Singles' Day last year, when daily sales exceeded 10 million yuan.

Geneharbor opened a physical store in Zhuoyue Center in Shenzhen on September 22 last year, which means that the domestic longevity industry has become more routine. "In the future, we will expand the scale of our products and devote ourselves to the longevity of our country," said Wang Jun, who was interviewed by several media outlets.

Three, longevity enzyme, what are the new possibilities?

According to the National Health Commission, the number of elderly people in China is expected to exceed 400 million by 2035, accounting for more than 30 percent of the total population. Plus nicotinamide into the food additives, is expected to add a golden period for the industry "firewood".

In addition, the advent of the mask era has brought a new level of public attention to life and health issues, and this trend is also reflected in the scientific community. In the past year, 177 studies have been published on nicotinamide, suggesting that the boundaries of long-lived enzymes are still expanding.

Liu, a professor of biology at the Chinese Academy of Sciences, said publicly that the biology of aging, represented by "aging without dying", will become a promising field of concern in the future.

We'll have to wait and see what the future holds.

Source: ooottt.com